senior simulator suits

Contracted by advertising company Street Attack to design, fabricate 8 suits equipped with restrictive braces, weights, pulls for "experiential simulator event" of driving like a senior.

Liberty Mutual 2009

Winner of 2011 Halo Award for Best Event Marketing Campaign
"In an effort to raise awareness about the limitations of aging senior drivers, Liberty Mutual Insurance has designed a special suit - called the 'Senior Simulator' - that mimics that the capabilities of old people behind the wheel."